Lululemon continues to expand its reach with the country’s major sports teams.
The Vancouver-based active lifestyle brand has partnered with the National Football League to create an apparel collection for all 32 teams. This comes on the heels of the brand also expanding its fan apparel to all 32 of the teams within the National Hockey League earlier this month.
The NFL collection will feature apparel and accessories for men and women. The assortment will include core Lululemon products from its Define, Scuba, Align and Steady State collections, among others.
“Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort,” said Renie Anderson, executive vice president and chief revenue officer at the NFL. “Lululemon boasts a loyal fan base built on culture, meaningful connections and innovation, qualities that thoroughly reflect the NFL.”
The collection will be available beginning Tuesday on NFLShop.com, Fanatics.com, team stores and stadium stores. It will also be available internationally on local NFL Shop sites.
Joe Montana and his family.
Courtesy of Fanatics
“True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” said Celeste Burgoyne, president, Americas and global guest innovation at Lululemon. “We looked to honor that passionate devotion, and are thrilled to be part of that ritual found throughout the NFL season.”
To introduce the collection, former popular NFL players, including Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho, are featured in the “Welcome to the Fam Club” brand campaign, spotlighting the families behind the athletes.
