MILAN — In such divisive and challenging times, Moncler is celebrating love — and warmth — in alignment with its product offer of cozy puffers and outerwear.
To convey the message of human warmth and connection, the brand has turned to two legendary friends, Al Pacino and Robert De Niro, who appear in Moncler’s “Warmer Together” global campaign bowing Wednesday. This is their first shared campaign.
“For decades, Moncler has been associated with winter and puffer jackets, but I have always felt that Moncler is about something deeper: love and a sense of togetherness,” said chairman and chief executive officer Remo Ruffini. “These values have shaped everything we’ve done for over 70 years. Across every product and every campaign, there runs a consistent thread of emotion and human connection. Through their story of friendship, Al Pacino and Robert De Niro embody everything Moncler truly stands for: affection, warmth and the belief that we are all better and warmer together.”
Lensed in New York by renowned portrait photographer Platon, the campaign unfolds in bold black-and-white images and a series of short films hinging on the five themes of friendship, respect, connection, trust and warmth, completed by behind-the-scenes moments.
Al Pacino and Robert De Niro front Moncler’s “Warmer Together” campaign.
“Warmth was never about the outside. It was always about what was happening on the inside,” De Niro says in a teaser released ahead of the launch. In the campaign, he wears a Maya 70 jacket, a down-quilted hero model crafted in longue saison recycled nylon with a detachable hood, and a signature of the brand. The campaign also highlights the Bretagne jacket, introduced for fall 2025, a short-hooded puffer with a cocooning silhouette.
“Friendship is the greatest thing you can have. Friends, people whom you share the same world with. There is just an innate trust. And the understanding of life,” Pacino says.
The two prolific actors have worked together in movies including “The Godfather Part II,” “Heat,” “The Irishman” and “Righteous Kill.”
As a soundtrack to the Moncler campaign, artist and Moncler ambassador Tobe Nwigwe, together with his wife Fat, has recorded a new rendition of Bill Withers’ classic track “Lean on Me,” echoing the campaign’s message of comfort found in companionship.
Starting Wednesday, Moncler brings “Warmer Together” to life globally across outdoor, press, web and social, followed by a second wave of films and behind-the-scenes moments in the days after.
Moncler was founded in 1952 in Monestier-de-Clermont, near Grenoble, France, and it is issuing a manifesto with the campaign that reads: “Warmth was never about the outside. It was always about what was happening on the inside. Warmth comes from the walks and the talks. From pulling up a chair and having a chat. The caring conversations. More than the weather, warmth is, and will always be, about being together, no matter what. Warmer Together.”
