Michael Kors has unveiled its fall 2025 campaign featuring brand ambassadors Suki Waterhouse and Logan Lerman, who were photographed by Lachlan Bailey in Rome.
Styled by Emmanuelle Alt, the campaign features Kors’ statement outerwear, fringed accents and new silhouettes for the brand’s Nolita and Hamilton bags. Rome’s allure is captured in backdrop running the gamut from the Piazza Navona to the Spanish Steps and the Fountain of Acqua Paota.
“Rome, for me, is just a city that inspires awe, no matter how much time I spend there,” said Michael Kors. “It’s cinematic, it’s dramatic, it’s urban, it’s got a pulse, and it has all this incredible natural beauty and history,” he added. “When you combine that with the modern laid-back elegance of Suki Waterhouse and the classic movie star energy that Logan Lerman brings, it creates an unforgettable campaign.”
The campaign also spotlights a short video, directed by Samuel Rixon. To the turn of “All She Wants to Do Is Dance,” which Waterhouse exclusively rerecorded for the occasion, she rocks out in her luxurious hotel suite before riding off into the proverbial sunset. Her mood and styling have a rock-star sensibility. In his feature, Lerman is seen rehearsing in his hotel room before taking the lead on set. “We wanted to capture them both in their natural milieu,” Kors said.
Fall 2025 will also see the continuation of the Michael Kors “Hotel Stories” content series. Rooted in the brand’s heritage of marrying fashion and travel, Hotel Stories highlights a boutique hotel in the brand’s featured destination each season. For fall 2025, the brand focuses on the Grand Hotel Plaza in the heart of Rome. A reflection of Roman architecture and heritage, the hotel is near the Spanish Steps and has been in operation since 1860.
The Grand Hotel Plaza serves as the starting point for the brand’s additional Rome content that will appear on social media, e-commerce and emails.
Kors’ global campaign will debut in August across digital outlets, as well as social media platforms and traditional outdoor media placement.
As reported, last week, Kors unveiled his Michael Kors. Collection campaign with model Angelina Kendall. The ads were shot by Dutch duo Inez van Lamsweerde and Vindoodh Matadin and styled by Carlos Nazario.
