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Bath and Body Works is diving further into the storybook world of Disney, debuting a new scent collection inspired by two storied characters: The Evil Queen and Maleficent.
Titled the New Villains Collection, the line, which officially launches on Sept. 3, will include an array of products, including fine fragrance mist, candles, lip gloss, hand soap and sanitizer, body wash and decorative accessories. Prices range from $1.95 to $79.95. These additions build upon the brand’s partnership with Disney following the success of its past Princess Collection among the younger consumer base.
“Our growing relationship with Disney allows us to continue delivering even more immersive, culturally resonant experiences to fans around the world, through coveted, expertly crafted products we know our customers will love,” Betsy Schumacher, chief merchandising officer of Bath and Body Works, told WWD.
Bath and Body Works’ Maleficent-themed products.
Unlike the light-hearted etherealness of the Princess Collection, both the Evil Queen and Maleficent boast a haunting aesthetic — bolstered by poisonous apple packaging and a dark forest design — which is designed to catapult consumers inside each story, bringing it to life with a juxtaposition of sweet and musky notes. The Maleficent set, specifically, emits a fragrance comprised of dark red apple, vanilla suede and wicked pear. The scent composition is made to mimic the formidable character’s “dark allure and commanding presence,” according to the official press release. Meanwhile, the Evil Queen set combines the essences of plum, berries and “mystical woods,” encapsulating the “Snow White and the Seven Dwarfs” villain’s harrowing elegance and forbidden temptation.
Bath and Body Works’ forthcoming Evil Queen-themed products were created in collaboration with Disney.
Credit: Bath and Body Works
“Disney characters unlock unique and timeless storytelling that connects deeply with fans of all ages,” Liz Shortreed, senior vice president of the Americas and global softlines at Disney Consumer Products, told WWD in an emailed statement. “Our latest collaboration with Bath and Body Works brings Disney Villains to life through fragrance and infuses the characters’ signature edge and unapologetic confidence into bold scents that add a fresh dimension to everyday moments.”
The collections will feature a total of 39 products. Accessories include Jack-o-lantern soap holders, the Evil Queen’s mirror keychains, faux crystal sword room fresheners and glowing half-eaten apple perfume bottles.
A heart-shaped sword air freshner from the Evil Queen fragrance set.
(Credit: Bath and Body Works)
Bath and Body Works has made a habit of churning out trend-focused collections based on consumer interest. Back in May, the brand launched its “Off the Vine” fragrance, positioning itself as a supporter of the 2025 “tomato girl summer” movement. Products included the Eau de Parfum, Fine Fragrance Mist, Body Lotion, Ultimate Hydration Body Cream, Body Wash, Gentle & Clean Foaming Hand Soap and a 3-Wick Candle. The aroma was designed to evoke the sensorial experience of picking tomatoes in the garden, with both floral and fruity notes.
