The fruit from Materra and Mango’s partnership is rooted in regeneration.
The Barcelona-based brand’s latest collection — comprising T-shirts and denim made using verified regenerative cotton, as grown and sourced from Mattera’s regenerative program in India — aims to “give nature a voice from fiber to fabric.”
The retailer previously joined forces with the British Indian company — focused on designing scalable solutions to grow and source climate-resilient, transparent and equitable cotton — in December 2023 for a two-year collaboration. The Mango drop is but one of several partnerships expected to hit stores throughout this year and next as Materra expands its operations.
“This collaboration marks another step on our sustainability roadmap as we strive to exclusively use fibers with lower environmental impact by 2030,” said Mango’s sustainability and sourcing director Andrés Fernández, “and reflects our commitment to fostering a more circular and responsible fashion ecosystem.”
The drop features garments made with at least 50 percent — and up to 100 percent — Materra Regenerative Cotton. For context, Materra won the Collaborative Project of the Year award from Textile Exchange for its Regen Cotton Program last November. It’s been embraced by the likes of Mango as well as Positive Materials for affording farmers traceability tools and 300-plus data points tailored for raw materials production compliance.
“A collection that speaks to our commitment to responsible design, crafted with care using cotton grown through practices that restore the soil and support the farm’s full ecosystem,” states Mango’s campaign, which was shot last year in Maharashtra, India. “Simplicity in form. Integrity in process.”
To digitally commemorate the collection, the Spanish retailer launched a multichannel campaign across Mango’s website and social media accounts — spotlighting the farmers and places behind the regenerative cotton program — to educate and engage with shoppers on the brand’s sustainability commitments and progress.
“Materra believes regenerative agriculture must include people, especially farmers. They need agronomic support, financial incentives or both to adopt healthier and more sustainable practices,” states Mango’s campaign. “This is not the icing on the cake or something nice to have: it’s fundamental.”
As it stands, Materra’s regenerative cotton program works with more than 5,000 smallholder farmers — supporting them in adopting regenerative practices that are socially and economically beneficial — while meeting the “booming regenerative cotton demand” from brands, too.
“Regenerative agriculture is not just a farming method or a certification,” said Edward Hill, cofounder and chief sustainability officer of Materra. “It’s a complete shift in the way we transform our relationship with the land, while centering it on smallholder farmers.”
Those farmers, meanwhile, have reported marked interpersonal improvements, citing benefits from operational cost savings, increased educational support and financial incentives above industry norms. The regenerative supply chain and technology company also reported an increase in female farmer participation year-on-year, now recording more than 25 percent in their program.
“We’re building the operating system for smallholder farming; where regeneration is measurable, traceable and farmer-first by design,” said John Bertolaso, Materra’s cofounder and chief technology officer. “Mango’s team has been bold, thoughtful and a true partner in shaping what the future of cotton growing and sourcing can look like.”
Powering that program is Co:Farm, Materra’s AI-driven digital platform that syndicates implementation support and personal agronomy for farmers while generating primary Tier 4 impact data for brands. The reportedly rapidly evolving mobile and web app — now offering personalized, multilingual advice to farmers directly from a smartphone — captures more than 300-plus environmental, social and economic data points, giving Mango real-time visibility across its cotton supply chain.
