In another universe, Lisa Rinna would gladly grow her hair long and dye it black à la Demi Moore. In reality, she’d rather not commit; that’s what wigs are for anyway. Instead, the 62-year-old actress prefers to keep her trademark spiky, above-the-shoulders cut with lots of layers.
“I’ve had the same haircut for so many years, I found what works for me,” she told WWD over a phone call. “It’s a lot more fun to experiment.”
Short, Anderson .Paak bowl cuts, bombshell Marilyn Monroe-inspired blond, micro bangs, bobs and most recently, Moore’s long hair — the 62-year-old actress has, indeed, tested almost every style imaginable, changing in and out of wigs like outfits. “As an actor, I love to play characters, but when you get to be of a certain age, the acting jobs don’t come in as frequently as you might like them to. So, it’s been fun for me to express myself and to play these characters,” she explained.
Bumble and bumble taps Lisa Rinna to star as the face of its Hairdresser’s Invisible Oil Primer.
As statement-making as these personas are, her natural style is an integral part of her personality. “My hair is pretty iconic,” Rinna said, referencing the cut and her muddy brown and blond coloring. Yet, she’s never partnered with a hair care brand — until now. Announced in July, the former “Real Housewives of Beverly Hills” star is teaming up with the prestige brand Bumble and bumble for her inaugural partnership.
“I believe in working with people that you connect with, and that you have some sort of affinity with. I love the Bumble and bumble products; I have for many years. And so, it felt right to me when they came to me and said, ‘We’d love to partner with you,’” Rinna said.
Bumble and bumble Hairdresser’s Invisible Oil Heat/UV Protective Primer.
Courtesy Bumble and bumble.
Some of her favorite Bumble and bumble products include the Sumo Liquid Wax and Finishing Spray, priced at $37, and the hero product at the center of this campaign, the Hairdresser’s Invisible Oil Heat Protectant Leave-In Conditioner Primer, priced at $34. The spray, specifically, has been like a new “toy” for Rinna to mess around with. She’s swapped her classic pomade for the liquid wax, using it to mold sections of her hair, while the primer oil has helped restore moisture and shine to her head after she spontaneously dyed her hair platinum last year.
“At this point, you never think you’re going to find new hair products that excite you, especially when you’ve had the same hairdo for 25 years or more. So, it was really a pleasant surprise, and now I can’t live without it,” she said of the hair wax. “When I went platinum, it trashed my hair, and so I had to use a lot of treatment to get my hair back, and one of them was the primer oil. It’s been really great.” The primer oil is powered by Bumble and bumble’s Featherlight 6-Oil Blend, which works to add shine, detangle knots and protect against UV rays and heat.
Lisa Rinna wears a black bob wig at Balenciaga’s haute couture fall 2026 collection presentation.
According to Bumble and bumble, Rinna’s campaign responds to rising consumer demand for multifunctional, simplified hair care products and routines that aren’t overpowering or damaging in the long term. Bumble and bumble credits itself as a leader of this movement since its inception in 1977 in New York City. More than that, the brand and Rinna plan to use their union to inspire new beauty standards that encourage creativity and confidence as the reality star models.
“All I can ever do is show by example of what I do,” Rinna said. “And so I think that if that helps anyone or teaches anybody something or gives somebody an idea to try something different, I’m all for it. I do what I do. So, if it affects somebody positively, I think that’s a nice goal.”
