If you’ve always associated La DoubleJ’s printed dresses and jacquard sets with chic weddings, weekend getaways on Lake Como and all-day-long parties at St. Barth, you’ll be surprised that founder J.J. Martin decided to have her resort 2026 collection photographed somewhere completely different — the Dolomites.
But even if she took her fashion to mountainous heights for the look book images, the collection impressed more for its width, as it built on the ever-increasing expansion of La DoubleJ’s vibrant world.
“Can you believe that now we have seven different styles of white shirt?” Martin said during a walk-through in her new — and also expansive — headquarters in Milan. She put even more emphasis on the many garments in solid colors hanging on the racks, which nicely balanced off the prints galore her brand is known for.
Martin is proving that her label has matured to the point she doesn’t need patterns either to dress her bold sisterhood, as she calls her community, or to channel that “raise your vibration” mantra that informs everything she touches. Her customers can look just as good thanks to her research into fabrics, eye for color combinations and little fancy details.
Cue silk velvet coats and tailoring that felt rich and comfy in their sophisticated yellow ochre or dusty rose shades and tassel closures; easy-to-approach shirts, either fitted or workwear-inspired, enriched with sequined collars and pockets; frilly blouses and sheer capes in solid colors to style with pants or layer on matching billowing dresses, and Martin’s version of a LBD, cut in a figure-enhancing jersey silhouette with a printed lining peeking out from slits.
Even when working with jacquard fabrications, Martin included tonal options for a more subdued approach, as seen in a handsome white barn jacket.
Those wanting the full La DoubleJ experience weren’t disappointed, though. Between a standout, allover-sequined pink dress with floral motifs; printed crepe de chine frocks; the plethora of pleated pieces in different lengths and patterns, and new crafty vests covered in looped threads or 3D tulle embroideries, there were many new takes on the brand’s flamboyant side.
A series of jacquard cropped bomber jackets with puffy shoulders and an emerald green blazer jacket option depicting monkeys and botanical elements were the peaks of the collection.
