Outcast brings the luxury of the South of France to Los Angeles with its forthcoming, limited-time pop-up store at The Grove beginning Saturday. The clothing brand and Los Angeles location collaborate on “Le Club Outcast,” giving shoppers an immersive retail experience for summer style. The pop-up concludes June 26.
The pop-up signifies a major step in Outcast‘s dedication to their West Coast customers. The brand also established a new 8,800-square-foot headquarters in Los Angeles, indicating Outcast’s long-term plans to maintain a presence in California’s economy relevance as a fashion hub destination.
Le Club Outcast at The Grove in Los Angeles.
Courtesy of Outcast
“Our journey from a small market stall to a global fashion brand has been driven by our willingness to take risks and truly listen to our customers,” said Lawrence Lees, chief executive officer of Outcast Clothing.
“The Grove pop-up is a major moment in our U.S. growth — and we’re so excited to connect with our community in person,” Lees added. “Expanding into the U.S. market was a pivotal step for us. This pop-up is a celebration of how far we’ve come and a glimpse into where we’re heading.”
Le Club Outcast pop-up event at The Grove in Los Angeles begins Saturday.
Courtesy of Outcast
The grand opening of the Outcast pop-up at The Grove begins Saturday with a daylong celebration with summer activations. A gelato bar will feature at the pop-up, and gift vouchers ranging from $50-$500 will be made available.
The month-long pop-up will feature over 75 curated styles, including breezy dresses, swimwear and exclusive accessories. Each week, Outcast will debut fresh arrivals. Inspired by photogenic European cafés, The Grove will transform into a chic, sun-drenched escape.
Le Club Outcast pop-up event at The Grove in Los Angeles concludes June 26.
Courtesy of Outcast
“This summer, we’re bringing Europe to L.A.,” said Christina McGonagle, chief marketing officer. “We know she’s always shopping with an occasion in mind — whether it’s a night out or a spontaneous getaway.”
“This pop-up gives her a space to find vacation-ready looks exactly when and where she needs them — at The Grove, L.A.’s most iconic shopping and entertainment destination.”
