Sabrina Carpenter just gave her fans a “taste” of what’s coming at Prada Beauty in the music video for her new song, “Manchild.” The 26-year-old singer was tapped to work with the luxury makeup, skin care and fragrance brand in September, a year after its launch.
Wasting no time after the European leg of her “Short n’ Sweet” tour, Carpenter dropped the bouncy, upbeat ballad about young adult life on Thursday. A day later, she released the late 1970s-inspired music video set in the desert, which sees her wandering by a desolate road and snacking on a bag of Prada-stamped banana candies.
Sabrina Carpenter teases new Prada Beauty product in the music video for her new song, “Manchild.”
It’s no coincidence that the “Espresso” artist was eating the sweet treat in her video. In fact, the flavored snack is both an ode to the brand’s iconic banana print introduced in the spring 2011 collection and an Easter egg for an unreleased beauty product set to hit the market in June.
This teaser comes after Carpenter revealed Prada Beauty’s first mascara and featured the Color Changing Lip Balm in Astral Pink in her “Please, Please, Please” music video last year. She was also seen dabbing her lips with Prada lipstick as the venegful blond out to get her ex-boyfriend’s new lover in “Taste.”
In the “Manchild” video, Carpenter’s makeup includes the brand’s latest product, the Prada Light Highlighter in the shade 02 Pink, as well as the Refine Blurring Extending Primer and the Reveal Skin-Optimizing Refillable Soft Matte Foundation in shades MN40, MC50 and MN55.
Her dusty brown eye shadow look was made using the Dimensions Multi-Effect Refillable Eyeshadow Palette in shade 01 Portrait, the Pradalines Gliding Waterproof Smudge Proof Eye Pencil in shades 01 Nero and 02 Wood and, of course, the Pradascope Lash Lifting & Lengthening Mascara.
Prada Beauty was created by The Prada Beauty Group in collaboration with L’Oréal, the brand’s beauty licensee. Miuccia Prada and Raf Simons, co-creative directors of Prada, spoke to WWD when the line launched. “What does beauty mean today? This question was at the core of our work with L’Oréal,” they said. “Abandoning all the clichés of the past, we believe that beauty today is the representation of one’s personality, freedom and self-confidence.”
Aside from her partnership with Prada Beauty, Carpenter has worked with several big-name fashion houses, including Versace and Louis Vuitton, but hasn’t been named an official ambassador.
