Formula 1 has a new partner.
Mickey Mouse.
The sport announced a new collaboration with Disney that will begin next season, that will bring Mickey Mouse and his friends to “the high-speed world of Formula 1 through experiences, content, and merchandise around the globe” according to an announcement released on Monday.
According to the joint statement, the partnership “is turbocharged by the two brands’ shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences.”
“Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide,” said Emily Prazer, F1’s Chief Commercial Officer. “It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
“As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,” said Tasia Filippatos, Disney Consumer Products President. “This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
The move is aimed at increasing the F1 fan base in the next generation. According to the press release the sport has seen “a huge surge in growth with younger fans and data shows that more than four million children aged 8-12 now actively follow the sport across the European Union and United States, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old.”
More information on the partnership will be unveiled throughout the 2025 F1 season.
