Supplements can be confusing, but SuppCo is looking to change that for its users.
The new app is on a mission to demystify the supplement industry by helping users track their “stack,” discover the efficacy of certain products and learn how trustworthy brands are.
The app tracks 8,000 brands and nearly 200,000 products across the industry. With that, the team has noticed an array of trends arising, particularly in terms of what brands and products are most often stacked.
”The most popular product across our whole user base is Seed’s Daily 2-in-1 Probiotic,” said SuppCo chief executive officer and cofounder Steve Martocci. ”AG1 and Armra’s direct-to-consumer leaders crack the top 10, which includes two creatines, two magnesium glycinates and two Omega-3s.”
The SuppCo’s highlights showcase new and old trends that have taken hold in the supplement industry. For starters, creatine, which has long been a mainstay amongst bodybuilders, is gaining traction now particularly amongst female consumers — women’s health-focused brands like Arrae and Perelel recently launched products that feature the ingredient that promises muscle and cognitive support. SuppCo’s data shows that Thorne and Bulk Supplements are especially popular.
“Creatine has been shown to support strength and muscular development for decades, but in recent years it has emerged as a key nutrient for brain health and longevity that is safe for both men and women,” Martocci said. “That message seems to be spreading, as three out of SuppCo’s 13 most popular products are Creatines from Thorne, Bulk Supplements and Momentous.”
Additionally, while the “sleepy girl mocktail” took off a few years ago, the trend is still going strong with magnesium being a commonly stacked ingredient. Within SuppCo’s top-performing versions, Nature’s Bounty and Pure Encapsulations stand out.
In the way of newer trends, colostrum is rapidly gaining buzz as it seems to be a cure-all supplement, offering immune support, gut health benefits and more. Armra, which has been a leading brand in the category, is a hit amongst SuppCo’s users in particular.
Here, a look at the 10 products that SuppCo users are adding to their stack most often.
1. Seed DS-01 Daily Synbiotic, $50
Seed DS-01
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2. Thorne Creatine, $43
Thorne Creatine
3. Pure Encapsulations Magnesium (Glycinate), $12
Pure Encapsulations Magnesium
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4. AG1 The Pouch, $79
5. Vital Proteins Collagen Peptides (Unflavored), $27
Vital Proteins Collagen Peptides (Unflavored)
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6. Sports Research Omega-3 Fish Oil 1250 mg, $27
Sports Research Omega-3 Fish Oil 1250 mg
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7. Armra Colostrum Immune Revival, $110
Armra Colostrum Immune Revival
8. Bulk Supplements Creatine Monohydrate, $23
Bulk Supplements Creatine
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9. Nature’s Bounty High Absorption Magnesium Glycinate 240 mg, $15
Nature’s Bounty High Absorption Magnesium Glycinate 240 mg
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10. Thorne Super EPA, $40
Thorne Super EPA
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