Julia Fox stars in Kourtney Kardashian Barker’s brand Lemme’s latest product campaign for Lemme Play. The “Uncut Gems” breakout star appears in a new video advertisement alongside Kardashian Barker for the new sexual wellness gummy.
In the video advertisement, Fox is seen relaxing in a bubble bath, her hair styled in a blond bouffant evocative of 1960s glamour. The commercial features Fox receiving a sample of the Lemme Play gummies and calling up Kardashian Barker on her retro phone to inquire after the gift.
Kardashian Barker’s brand entered the sexual wellness category on Friday. Lemme Play is a cherry-flavored libido-enhancing gummy featuring such ingredients as superfood complex S7 nitric oxide complex, horny goat weed and maca root.
“From Day One, there were a ton of people in our core consumer base interested in sexual wellness and frustrated by the lack of options, and especially frustrated by the lack of innovation in the category,” said Lemme cofounder Simon Huck, per WWD’s Beauty Inc. coverage of the announcement.
Before the release of Lemme Play, Kardashian Barker ventured into sweet treats for the limited-edition Lemme Glow Lollipops in 2024. Ingredients featured in the lollipops were vitamin C, cocoa butter and multicollagen peptides for a sweet spin on beauty routines.
Fox has starred in campaigns for MAC Cosmetics, Christian Cowan, Diesel, Coach and more.
