MIAMI, Florida — Daniel Ricciardo may have stepped away from the racetrack as a driver.
But his connection to the sport continues, thanks to a new partnership with Visa Cash App Racing Bulls.
The team announced Friday ahead of the Miami Grand Prix a new partnership with Enchanté, Ricciardo’s lifestyle brand. Under the partnership, the Enchanté logo will be on VCARB’s F1 Academy car, driven by Rafaela Ferreira, in addition to a team kit to be worn by Ferreira.
“Enchanté has always come from a place of fun,” said Ricciardo in a press release. “Look good, feel good. Jumping in a car at those speeds requires so much confidence, and I know feeling comfortable walking through the paddock feeds all of that.
“This partnership between Enchanté and the Visa Cash App Racing Bulls Academy Program is something we’re really excited about, and we look forward to creating an extension of fashion in the paddock that’s been building over the last few years.”
“I like to play around with my style and often use clothes to express who I am. This is such an exciting partnership as I love the fun vibe that Enchanté brings, so can’t wait to bring the confidence it gives me to track,” said Ferreira. “I’m looking forward to wearing the collection over the weekend for my first time driving with Visa Cash App Racing Bulls Academy Program in Miami.”
F1 Academy action begins Friday in Miami, with a pair of practice sessions ahead of Saturday’s qualifying session.
