StoreForce, the workforce management and performance optimization solution for specialty retailers, has teamed up with Multimedia Plus, the creators of the Incite training and communications platform, “to deliver enhanced value to shared and prospective clients, uniting operational execution with frontline enablement,” the companies said today.
The partnership directly aims to improve retail performance by driving “retail readiness.”
The collaboration between StoreForce and MMP brings together expertise in labor optimization and performance metrics with a mobile-first platform for training and communication. This enables retailers to efficiently implement new campaigns, product launches and policy updates while maximizing profitability and ensuring employees are knowledgeable, engaged and prepared to excel.
This partnership also highlights a mutual dedication to helping retailers navigate the rapidly evolving retail environment. By combining their strengths, StoreForce and MMP said they can provide retailers with the resources to enhance in-store performance and cultivate well-equipped, high-performing teams.
Matt Charpentier, chief revenue officer at StoreForce, described the collaboration as “an exciting step forward for retail clients and prospects, bringing a focus on Workforce Management and Learning Management System capabilities. Together with Incite, we’re helping retailers manage their labor budget as well as engage and prepare their associates to deliver excellent results.”
David Harouche, chief executive officer of MMP, said, “Retail success comes down to readiness and execution. By aligning our solutions, we’re giving retailers the tools they need to connect knowledge to performance.”
The partnership comes at a time when retail is at an inflection point. While the National Retail Federation expects retail sales this year to reach between $5.42 trillion and $5.48 trillion, a 2.7 to 3.7 percent increase over 2024, numerous challenges exist. Consumer confidence is sagging as shoppers are fatigued by inflation and the impact of tariffs.
As a result, shoppers are increasingly seeking value, with price often taking precedence over brand loyalty. There’s also a preference for spending on experiences rather than goods, and a tendency for more frequent shopping trips with smaller basket sizes. There’s also a strong demand for seamless omnichannel experiences with consumers expecting fluidity between digital and physical touchpoints. At the same time, retailers and brands face higher operating costs and labor shortages as well as a disrupted supply chain.
All of these factors make collaborations such as StoreForce and MMP all the more sense.
