Presley Oldham’s pearls are popping up at Bergdorf Goodman.
The department store has snapped up the Brooklyn-based designer’s colorful line of organic pearl and glass beaded “compost” jewelry for the summer. Starting Thursday through the end of July, Oldham will be situated on 5f, Bergdorf’s contemporary fifth floor. “It does feel kismet,” he said, given the launch date coincides with his brand’s fifth anniversary.
Presley Oldham attends the 2024 CFDA awards in New York City.
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Oldham, the nephew of fashion designer Todd Oldham, currently sells through a number of smaller boutiques in addition to running his own e-commerce, but Bergdorf is the first landmark retailer to feature his line. “The array of jewelry they curate is unlike any other in the world, and I feel so lucky to now be included,” he added.
Bergdorf will also be the first to stock his spring 2025 collection, which Oldham debuted as a CFDA award nominee with a presentation during New York Fashion Week. Additionally, the jeweler sourced unique pearls to create three exclusive one-of-a-kind necklaces.
Presley Oldham’s jewelry campaign for Bergdorf Goodman.
Courtesy of Presley Oldham
“One style is made with luscious lavender coin pearls the size of quarters, another is made with blush pink iridescent pearls that look like little bubblegum pieces,” he said. “Then there are these amazing winged baroque pearls that are the most beautiful, organic cloud shapes you could dream of.” Retailing for $2,800, these are at the top end of Oldham’s line, which is typically priced below $1,000.
Oldham has been working to elevate the line with an eye toward finer materials recently and, for Bergdorf, that meant switching older styles from sterling silver to 14-karat yellow gold fill, which he said “brings a lovely warmth to the collection.”
Presley Oldham’s jewelry campaign for Bergdorf Goodman.
Courtesy of Presley Oldham
In return, Bergdorf is offering him a warm welcome. Andrew Mandell, its divisional merchandise manager for decorative home and jewelry, praised Oldham for “bringing an entirely new perspective to jewelry” through his “confluence of wit, optimism and craft.”
On May 9, Bergdorf will host a cocktail event in Oldham’s honor as the kickoff to Mother’s Day gifting.
“Celebrating the launch over Mother’s Day felt like the perfect fit for the entire family to come shopping,” Oldham said. “Jewelry is always an heirloom item that can be passed down to future generations, and hopefully shoppers are able to create a special Bergdorf memory of their own when purchasing a piece of mine.”
Presley Oldham’s jewelry campaign for Bergdorf Goodman.
Courtesy of Presley Oldham
