Bulgari Relocates to Landmark Hastings Building in San Francisco

Bulgari has relocated to the historic 1908 Hastings building in San Francisco.

“We’re proud to bring a unique blend of artistry, tradition, and modern energy to the heart of this iconic city,” Bulgari’s North America president Hervé Perrot said in a statement. “San Francisco, with its rich history, vibrant culture, and global spirit, is the perfect place for us to share our Roman heritage.”

Founded in Rome in 1884, and now part of LVMH Moët Hennessy Louis Vuitton’s portfolio, Bulgari was previously in Union Square on Stockton Street. The new location is at 206 Grant Avenue, on the corner of Post Street, with 3,500 square feet of retail space.

“Our presence reflects not just our commitment to excellence, but also our connection to the spirit of San Francisco — where history and innovation meet,” Perrot continued.

The boutique features the luxury house’s collections of fine jewelry, watches and handbags, with two salons dedicated to hosting and entertaining clients.

The historic storefront, featuring a facade adorned with Renaissance and Baroque ornamentation, prominently displays the Bulgari logo in Roman capitals, set against a pelmet crafted from emerald-colored marble. (The building was constructed by the Lent Estate.)

The interior includes references to Roman architecture with travertine columns and fluted walls. A decorative panel, made by Milan-based decorator Pictalab, illustrates the blended skylines of Rome and San Francisco. Among the decor is a chandelier by Italian glassmaker Venini, inspired by the brand’s Serpenti motif, composed of 300 crystal wands in colors to recall a sunset, according to the brand.

Bulgari has been making moves lately. In March, the company revealed a new flagship in Milan, spanning three floors at 8,072 square feet. And in April, Bulgari unveiled the expansion of its Valenza Facility, the world’s largest single-brand jewelry manufacturing site.