Coach has turned its gaze to its footwear for the brand’s latest campaign.
Called “Not Just for Walking,” the campaign showcases the recently launched Soho Sneaker and features a cast that includes singer and rapper Audrey Nuna, model Giovanna Ramos, college basketball player Tahaad Pettiford, WNBA player Satou Sabally and NASCAR driver Toni Breidinger. They were chosen for their affinity with sneaker culture, their interesting stories and their distinct personal style, Coach said.
The campaign, which was directed by Colin Tilley, shows the many situations in which the sneaker can be worn. In a film tied to the campaign, Nuna uses the Soho Sneaker to prop open a door for friends, Pettiford spins the shoe on his finger like a basketball, and Breidinger uses it to hold her phone as she listens in on a race. The same playful spirit was created through still images photographed by Chris Maggio.
A look from the new Coach campaign.
Courtesy of Coach
“With the launch of our Coach Soho sneaker, we wanted to tell a different kind of story. Not about hype. Not about status. Not about collecting. But about real life — and what consumers want from a sneaker today. Style that adapts to the many expressions of who they are,” said Joon Silverstein, chief marketing officer for Coach. “We brought this idea to life with a campaign featuring an amazing cast of talent who are each shaping culture in their own way at the intersection of sport, music and fashion.”
The Soho Sneaker debuted at the brand’s spring 2025 runway show and is inspired by the cross-training sneakers of the late ‘80s and early ‘90s.
