April Hennig has been promoted to the newly created role of president at Moda Operandi, the luxury website.
The new position has Hennig, who was chief merchandising officer, leading the company’s revenue-driving and brand-building functions, including private client sales, digital marketing, creative and merchandising. Moda said that, under Hennig, these teams will be united by “a cohesive strategic vision to enhance brand desirability, deepen client relationships and accelerate growth.”
Hennig continues to report to chief executive officer Jim Gold.
She joined Moda Operandi in 2021 as chief merchandising officer, leading buying, planning and fashion direction across all categories. In 2023, Hennig added chief marketing officer to her responsibilities, overseeing all digital, creative and branding activities. “In her role as president, she will work closely with Moda Operandi’s sales leadership team, continuing the growth trajectory of the company’s private client business and driving initiatives for new customer acquisition,” the firm stated.
The company credited Hennig with playing “a pivotal role in redefining Moda Operandi’s position in the luxury fashion space. Her strategic vision and sharp editorial eye have helped enhance the platform’s product portfolio, foster deeper engagement with both iconic and emerging designers.…Under her leadership, Moda Operandi has seen a dramatic margin improvement, driven by a more curated product mix, smarter inventory management and a stronger focus on high-performing categories. She has also spearheaded key initiatives including the launch of Moda Operandi’s beauty division and marketplace channel.”
“When I joined Moda Operandi in 2021, the first person I thought to bring on board to help reshape our business was April Hennig,” Gold said in a statement Wednesday. “I have known April since we worked together at Bergdorf Goodman many years ago. She is exceptional in every way — intelligent, driven, deeply passionate about product and unwaveringly customer-centric.…In her new role, she will be responsible for all consumer-facing aspects of Moda’s business: product curation, sales and marketing.”
Moda’s cofounder and chief brand officer, Lauren Santo Domingo, added, “April is the kind of woman who makes excellence look effortless — sharp, driven, innately attuned to product and instinctively in sync with the Moda Operandi client.”
Hennig has 20 years of executive experience in the fashion industry, spanning merchandising, marketing and brand leadership. Prior to joining Moda Operandi, she was president of Jonathan Simkhai, leading global growth there. Earlier, she was vice president, divisional merchandise manager for women’s contemporary at Bergdorf Goodman. There, she reimagined the fifth floor for emerging and contemporary designers. She began her career at Saks Fifth Avenue, completing the company’s executive training program and subsequently holding buying roles across women’s contemporary, European designer apparel and footwear. She is a founding board member of RaiseFashion, a nonprofit organization established in 2020 to promote racial equity in the fashion industry through mentorship, consulting and career development initiatives.
Separately Moda Operandi has launched the fourth Club Moda curated edit, “Club Moda Riviera.” The exclusive capsule features a wide range of designers who have captured the charm of summer on the Mediterranean. An accompanying campaign was shot against the backdrop of the Grand Hotel Excelsior Vittoria in Sorrento, Italy.
“We’re excited to unveil the fourth installment of our Club Moda franchise — a fresh, contemporary take on La Dolce Vita that captures the essence of effortless, sun-soaked style,” Hennig said. “This exclusive capsule spotlights a vibrant mix of established and emerging designers from around the world — including Brandon Maxwell, Christopher John Rogers, Missoni, Etro, Oscar de la Renta, Rosie Assoulin, Magda Butrym, Des–Phemmes, Bernadette, Siedres, High Sport, Cala de la Cruz, Posse, Marrakshi Life, Sauer and more, while also welcoming La Veste to Moda’s growing list of rising talent.”
According to Hennig, each brand collaborated closely with Moda’s team to create a total curated edit of almost 300 exclusive styles, including playful gingham minidresses and tassel-accented separates to citrus-hued micro-short sets.
Exclusive Posse top, shorts and jacket; Toteme scarf, St. Angi bag and Flattered sandals.
Courtesy of Moda Operandi
Complementing the ready-to-wear offerings are beauty, accessories, tabletop and entertaining pieces.
The editorial campaign was shot by photographer Diane Betties with video directed by Jules Le Masson Fletcher on location, and stars model Vakare Steputyte. The imagery will anchor the digital shopping experience, which launches via email and Moda Operandi’s social channels on Wednesday morning.
The first Club Moda capsule launched in November 2022 and was followed in May 2023 by Club Moda Summer and in April 2024 by Club Moda Surf.
Club Moda Riviera, which launches for immediate delivery Wednesday, has price points ranging from $48 to $7,300 for exclusives across the ready-to-wear, accessories, beauty and home categories.
