Henkel’s brand Dial announced its new Clean Sheet program in collaboration with the U.S. Soccer Federation. For every clean sheet in a U.S. Men’s and Women’s Soccer match, Dial will donate an additional $50,000 on top of the $50,000 already provided to DonorsChoose, a nonprofit supporting teachers.
A clean sheet in soccer means the team concedes zero goals during a match.
“Preventing the opposing team from scoring any goals, delivers a ‘clean sheet’ match for the winning team. This is a mark of defensive excellence and is a significant achievement for both the goalkeeper and the entire defensive line, demonstrating the power of teams,” said Phil Schaffer, corporate senior vice president of Henkel consumer brands North America. “Like the U.S. Men’s and Women’s National Teams, Henkel’s success is also driven by our passion for team play, which is why we are so excited to not only celebrate with the fans, but also to give something back to the community through education grants to engage and inspire the future generation,” Schaffer said.
The collaboration is part of a multiyear partnership with U.S. Soccer that was announced in November 2024.
“Henkel is a proud partner of the U.S. Soccer Federation, and we at Dial are thrilled to take the partnership further with the launch of our ‘Clean Sheet’ program,” said Allison Feldman, vice president of marketing — personal care at Henkel. “For years, a primary goal for the Dial brand has been to support charitable organizations that focus on helping their local communities. Donations as a result of the ‘Clean Sheet’ program will enable us to show our commitment to local communities and support future generations to chase their goals.”
