Once again tapping its deep management reserves, LVMH Moët Hennessy Louis Vuitton is appointing Ramon Ros the new chief executive officer of Fendi, effective July 1, and Charlotte Coupé the new CEO of Kenzo, effective May 1.
Both executives are moving over from Louis Vuitton, the French group’s flagship brand, and will report to Sidney Toledano, senior adviser to LVMH chairman and CEO Bernard Arnault.
WWD had tipped Ros, currently president and CEO of Louis Vuitton, Mainland China, as the top contender for the Fendi role in a report on March 12.
Charlotte Coupé
Courtesy of LVMH
In a statement shared first with WWD, LVMH lauded Ros’ “proven track record of success,” particularly at Vuitton in China, where he was “instrumental in developing the brand desirability, as well as building and nurturing a talented local team.”
“Ramon’s deep expertise in luxury retail and clienteling, coupled with his passion for product excellence and collaborative leadership, will enable him to elevate the Roman maison to new heights, preserving Fendi’s unique history and commitment to artisanal craftsmanship.”
The executive joins Fendi at a time of transition – and celebration.
Last October, Kim Jones stepped down as Fendi’s artistic director of haute couture, ready-to-wear and fur collections for women after a four-year tenure, leaving Silvia Venturini Fendi to spearhead the coed show last February during Milan Fashion Week that kicked off the brand’s centenary year.
It is understood Venturini Fendi, whose title is artistic director of accessories and menswear collections, is to continue leading the design studio while Ros and LVMH conduct a search.
A graduate of the University of Barcelona and IESA, Ros started his career at Marks & Spencer, later moving on to senior management positions at Diesel and Tous. He joined LVMH in 2013 as managing director of Givenchy China, moving to Paris in 2016 as Givenchy’s international director. Since 2020, he worked at Louis Vuitton China and was promoted to zone president in 2022.
At Fendi, Ros will succeed Pierre-Emmanuel Angeloglou, who on April 15 becomes deputy CEO of Christian Dior Couture, as reported.
Angeloglou was a key figure in another management shuffle last month that also saw Damien Bertrand, CEO of Loro Piana, appointed deputy CEO of Vuitton effective June 10, and Frédéric Arnault, who had been CEO of LVMH Watches, which comprises Tag Heuer, Hublot and Zenith, succeeding Bertrand at Loro Piana. Jean-Christophe Babin, CEO of Bulgari, has been named head of LVMH Watches in addition to his current role.
Arnault, the second youngest of Bernard Arnault’s five children, started on March 26 working alongside Bertrand during a transition period.
LVMH largely prefers to groom and promote talent from within, and is in the throes of stacking its marquee brands with younger, yet accomplished executives.
At Kenzo, LVMH said Coupé would “capitalize on her extensive fashion experience and leadership to further expand brand desirability and continue the modernization and expansion of the French maison.
“Her genuine passion for product, deep fashion knowledge, and proven ability to collaborate with iconic and innovative creative directors, particularly at Louis Vuitton… significantly contributed to the impressive growth of that category.”
Nigo is Kenzo’s creative director, and Coupé worked with him and Pharrell Williams, creative director of menswear, on the collection they co-designed for fall 2025.
Coupé succeeds Kenzo’s current CEO Sylvain Blanc, who is leaving the group to pursue new projects “after initiating a new chapter at Kenzo and laying the ground for its ambitious development.”
Blanc’s next move could not immediately be learned.
Coupé’s successor at Vuitton has yet to be named.
Daniel DiCicco
Courtesy of LVMH
Meanwhile, LVMH recruited Ros’ successor from Apple: Daniel DiCicco, its vice president, retail, who has been based in Cupertino, Calif., since 2018.
DiCicco holds a bachelor of arts degree from Harvard University and completed the advanced management program at Harvard Business School.
He began his career at Sony Music in New York City, where he took on increasing responsibilities in studio management, marketing, and international team leadership, eventually becoming president of Asia.
He then moved to Coach as president and CEO of Japan/North Asia, and later transitioned to Apple, overseeing business in Japan and Korea.
DiCicco starts at Vuitton, Mainland China, on April 28, based in Shanghai and reporting to David Ponzo, Vuitton’s chief commercial officer of Vuitton.
LVMH said his “extensive expertise of retail and merchandising, passion for client experience, deep knowledge of Asian markets and customers, alongside his extensive experience in talent development, will be instrumental to empower our local teams and continue Louis Vuitton’s growth in China.”
