Casablanca is opening shop in Beverly Hills, WWD has learned exclusively.
Founded by Charaf Tajer in 2018, blending elements of streetwear with luxury fashion, the brand is sold in more than 300 stores worldwide. In May, Casablanca will unveil its first retail location in a 4,800-square-foot space in Paris, where it’s based. The Beverly Hills store, spanning 5,400 square feet in total, will mark the brand’s second brick-and-mortar store and freestanding retail debut in the U.S.
Located at 469 North Canon Drive and slated to open in July, the store will be on a busy, high-visibility intersection; sitting on the corner of South Santa Monica Boulevard, the location is steps away from neighborhood favorites like Funke and Wally’s, and across from the Wallis Annenberg Center for the Performing Arts.
Casablanca’s spring campaign, “Can’t Get Enough.”
Tajer, who serves as creative director, is often influenced by Los Angeles culture, which was highlighted recently in the brand’s spring collection and its campaign, “Can’t Get Enough,” shot by Bryce Anderson. The line showcases vibrant pastels, cherry reds, pinks, greens, caramels and browns on sets, track suits, a boxy pinstriped blazer, knit dress, ostrich leather jacket and sporty separates — as a nod to L.A. and the early 2000s, in line with the brand’s genderfluid approach.
“Los Angeles has always been a huge inspiration to me — a city that I was obsessed with as a teenager and felt deeply connected to,” Tajer said in a statement to WWD. “Its energy, creativity and vibrant culture perfectly align with the spirit of Casablanca. The rich layers, paradox and diversity here reflect so much of what Casablanca represents. Beverly Hills feels like the perfect place for us to expand. It’s a special moment, bringing our world to a city that has inspired it for so long.”
Frederick Lukoff, chief executive officer of Casablanca, told WWD: “Casablanca’s expansion into Los Angeles marks an exciting chapter for the brand, reinforcing our commitment to creating immersive retail spaces that reflect our unique aesthetic and storytelling. With this second store, our first in the U.S. market, we continue our effort to build a global community that appreciates the values, artistry and craftsmanship of Casablanca.”
Casablanca’s spring campaign, “Can’t Get Enough.”
