Sophie Lopez, the fashion stylist behind Kate Hudson, is joining the Wishi Style Council.
Wishi, a personal styling platform that fuses AI with fashion expertise was cofounded by Clea O’hana and stylist Karla Welch. The platform connects style experts with customers and helps them navigate brands online.
Best known for styling Hudson, most recently in the hit TV series, “Running Point,” Lopez joins other celebrity stylists such as Law Roach, Dani Michelle and Ilaria Urbinati on the Style Council, a group of fashion stylists helping shape the Wishi experience.
“Sophie’s styling of Kate Hudson in ‘Running Point’ captured everything we love — she made her look powerful, like she owned the room, while staying fashionable and feminine,” said O’hana, chief executive officer of Wishi.
Wishi connects users with experts who provide personalized fashion advice and curated outfit recommendations tailored to each individual’s preferences, lifestyle, context and taste. By combining expert stylist insight with smart technology Wishi transforms shopping from a search-based task into a discovery-driven experience. The Wishi platform has 10 million stock keeping units, has created more than 1 million outfits, and has generated $200 million in gross merchandise value.
In her new role, Lopez will create exclusive styling content and editorial looks, while also making special appearances on the platform, offering limited booking opportunities to Wishi users.
