Kylie Jenner‘s Khy brand partnered with British fashion label Poster Girl for a “sexy and sophisticated” collaboration that dropped on March 18. In just one week, Jenner’s social media presence generated $4.5 million in media impact value for the collaboration.
According to Launchmetrics, the mogul’s wide-reaching social media platforms and millions of followers aided the collaboration’s exposure for media impact value. MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.
Khy x Poster Girl
Courtesy of Khy
A video published on Kylie Jenner’s TikTok account was the top placement of the campaign. The video, which features Kylie’s mother Kris Jenner, has garnered more than 29 million views so far and 5 million likes. Within a week, it generated $1.8 million in media exposure.
By comparison, Jenner’s previous Khy collaborations with brands Atlein and Natasha Zinko generated $6.2 million and $1 million in MIV, respectively.
The social media exposure also produced a record-breaking threshold for Poster Girl. March 2025 marked the brand’s best month compared to the totality of 2024. Poster Girl’s media impact value saw a ninefold increase compared to February 2025, surging to a 774 percent increase.
Khy x Poster Girl
Courtesy of Khy
“I’ve been a huge fan of Poster Girl’s bold, empowering designs for years, and to create a collection with Natasha and Francesca that embodies that energy is so exciting,” Khy’s creative director and cofounder, Kylie Jenner, said in a statement regarding the collaboration.
“We’ve poured so much passion into every detail, making sure each piece feels both nostalgic and modern. The high-shine, body-skimming latex is the star of the show, and is the perfect blend of sexy and sophisticated. From the minidress with the thigh-high slit, to the body-hugging maxiskirt, each silhouette is designed to flatter and showcase your curves,” Jenner said.
Khy x Poster Girl
Courtesy of Khy
Founded by Natasha Somerville and Francesca Capper, Poster Girl has a longstanding relationship with Jenner. “Kylie was one of the first major stars to wear Poster Girl, and her unwavering support over the years has continuously inspired and amazed us,” Somerville said. “This collaboration holds significant personal and professional meaning, as it truly feels like a full-circle moment.”
