LONDON — Stella McCartney is having a big Japan moment.
The British fashion designer has launched the black version of her Rasant sneaker in collaboration with Adidas exclusively at the Isetan department store, where she will be signing the sneakers for customers.
The brand has also taken over the Isetan windows with its spring 2025 collection, which urges bypassers to “Save What You Love.”
A Stella McCartney pop-up has also opened at Isetan.
Stella McCartney at Isetan.
YOTA HOSHI
As part of the designer’s trip to Japan, she visited the Bunka Fashion College, where she’s one of the judges on the “’Mitsukoshi Isetan Mirai Award — Colour of the Future” award.
The competition for the award was open to students from the Bunka Fashion College, Tokyo Mode Gakuen and ESMOD Tokyo.
Yamazawa Press provided students with deadstock fabrics to use for the competition.
The winner of the award will be able to choose between a $20,000 cash prize or a commercial partnership with Levi’s Japan or Isetan.
Stella McCartney’s Adidas collaboration at Isetan.
The students’ works will be displayed in the window of Isetan’s Shinjuku store in April and the winner will be flown to Paris Fashion Week in October to attend Stella McCartney’s fashion show.
The award is one that’s close to McCartney’s green ethos as it champions sustainability in fashion.
The fashion school has notable alumni that includes Rei Kawakubo, Yohji Yamamoto and Nigo.
Stella McCartney has more plans for Japan.
She plans on opening a concept store in Shibuya Parco and another at Umeda Hankyu.
