Adriana Lima stars in the new campaign for the reissue of Stephen Sprouse and Marc Jacobs‘ iconic tote bag, which marks the latest chapter in the eponymous fashion house’s creative partnership with Sprouse’s estate.
The tote bag marries Sprouse’s iconic blend of graffiti-inspired print, punk sensibility and reverence for high fashion with Marc Jacobs’ streamlined, classic design. The reissue of the bag comes in a new, limited-edition pink colorway, featuring archival graffiti print that was gifted to Jacobs by Sprouse himself.
Adriana Lima for Stephen Sprouse x Marc Jacobs.
Nick Newbold
Starring in the campaign is longtime model Adriana Lima, who poses in a pink graffiti room with similarly printed furniture holding the iconic bag. Lima is styled for the campaign by Alastair McKimm. Photographer Nick Newbold lensed the campaign.
The Stephen Sprouse x Marc Jacobs tote bag was initially released for the brand’s 40th anniversary collection and honored Sprouse’s impact on fashion. The tote bag sold out within hours.
Adriana Lima for Stephen Sprouse x Marc Jacobs.
Nick Newbold
Back in June 2024, Marc Jacobs revived the Stephen Sprouse graffiti bag for their 40th anniversary. “I wanted to use Stephen’s graffiti because it meant something to me,” Jacobs, who refers to Sprouse as one of his fashion “heroes,” wrote on Instagram at the time of the 40th anniversary. “Stephen as an artist, Stephen as a New York figure. It had the credibility of street, but also the style of somebody who was a fashion designer.”
This time, the bag is designed as both a work of art and statement-making accessory. Showcased on the bag is a quote from Sprouse — “Grant me the serenity to chill,” which was unearthed from Marc Jacobs’ personal archive.
Adriana Lima for Stephen Sprouse x Marc Jacobs.
Nick Newbold
The Stephen Sprouse x Marc Jacobs tote bag in its idiosyncratic pink graffitti colorway (retailing for $550) is available at Marc Jacobs’ boutiques globally, on Marc Jacobs’ official website and at select luxury retailers.
To celebrate the reissue, Sprouse’s graffiti designs will be projected across New York City to honor the artist’s creative legacy and lasting influence.
