ThreadBeast, a Los Angeles-based men’s subscription service, has named Chaz Jordan creative director.
In this new role, Jordan will oversee the visual identity and updated assortment of the company, which is rebranding in April with a new logo, social media strategy, updated photography and an enhanced user experience. Jordan’s focus will initially be on campaigns, merchandising, marketing and styling, the company said.
Jordan, a University of Illinois alum, got his start working at RSVP Gallery alongside Don C and the late Virgil Abloh in 2011. At the age of 22, he launched Au Courant in Paris, later evolving it into Ih Nom Un Nit. He was also the founder of a brand called Laundered Works Corp. and, until last year, had been working with 1989 Studio, a company he created in 2021. He gave up all ownership rights and future involvement in that company to Folli Follie Group, an Italian retailer, which purchased it in 2022.
“Over the past decade, ThreadBeast has continued to evolve alongside our consumers,” said cofounder Uday Singh. “Now we’re ready to take what we’ve built to the next level, from experience to look and feel. There is no better partner to help transform the visual identity to match our discerning customers than Chaz Jordan. We are very excited to have someone with Chaz’s eye and experience on board.”
“When I first discovered ThreadBeast, I was intrigued by a corner of the fashion industry that was new to me,” Jordan said. “I was most excited about the possibilities we could achieve with their consumer fan base, infrastructure and my expertise. Now, with a new direction and product approach, we are excited to unveil the next chapter of ThreadBeast, rolling out this April.”
The streetwear-skewed ThreadBeast offers pieces from a variety of brands and retailers including Seven for All Mankind, Levi’s, New Balance, Paper, Stussy, Tommy Hilfiger, Adidas and Carhartt.
