Facile — the Los Angeles-based dermatology business and brand — is entering Sephora.
Its in-house line of products launches on sephora.com on March 25, followed by 276 stores on May 16 — landing on Sephora’s “Next Big Thing” display.
“No one partners with brands at our stage better than Sephora,” said Facile cofounder Danielle Nadick Levy. “They’re the best-in-class retailer when it comes to beauty and skin care. We are still a baby brand.”
Levy, with cofounder and dermatologist Dr. Nancy Samolitis, has worked closely with Sephora’s development team to test and even reformulate products and rethink repackaging. “It’s upgraded,” said Levy. For instance, serums that were previously packaged with droppers are now offered in pumps, enhancing product stability and efficacy. And formulations are now more “clean.”
“They know their customer inside and out,” Levy said. “The data that they have is unprecedented. They’re really seeing a need for dermatologist-formulated, clinical brands at an accessible price point that are appropriate for a broad range of ages.” Facile has been attracting Gen Z, spanning their early to late 20s, according to Levy.
Inside Facile’s flagship clinic on Melrose Place.
Facile first opened a clinic on Robertson Boulevard in Los Angeles in 2016, then in Pasadena, Calif. in 2018, before relocating from Robertson to its Melrose Place flagship in 2021.
A year later came the in-house collection: a “Core Four” line of daily essentials focused on a dewy look, with a gel cleanser, a lightweight moisturizer with squalane and glycerin, a hyaluronic acid serum and lip jelly with peptides, all for $75. Bestsellers include the $25 moisturizer and $38 “Brighten” serum, with tranexamic acid, azelaic acid and niacinamide. They’re formulated with the help of a chemist who’s down the street from Facile’s L.A. office, in the Fairfax district near the Grove (the lab’s headquarters are outside Chicago).
Facile’s “Core Four” products.
“In just slightly over two years, we had 100 percent growth, both from 2023 to 2024 and from 2024 to 2025,” Levy said of the brand. “We’re conservatively projecting to have over 400 percent growth with the Sephora partnership and our DTC channels and other smaller wholesale independents growing.”
Facile is also sold at Erewhon, Revolve, Free People, Urban Outfitters, Anthropologie, as well as select Auberge Resorts hotels and specialty shops like Happier Grocery in New York.
The skin care brand is a separate business from the Facile clinics, which were acquired by PhyNet Dermatology in 2023 for an undisclosed sum, with Levy and Samolitis remaining as partners. The clinics are growing year-over-year and doing about $10 million a year in revenue, according to Levy: “It was a very strategic decision, and we’re very excited about that. We wanted a really strong partner that can help us grow and expand, while allowing me the ability to focus 100 percent of my time and energy on building Facile skin care.”
Three new products are coming next year in facial skin care, and the brand is already in talks with Sephora to expand chain-wide.
To celebrate the Sephora partnership, Facile is introducing a new facial for a limited time, featuring a custom treatment with a light facial lymphatic massage and cryotherapy, at $250 for 50 minutes.
“Since Day One our mission has been to simplify skin care without compromising on clinical efficacy,” Samolitis said in a statement to WWD. “Sephora’s commitment to innovative high-performing beauty makes them the perfect partner as we continue to expand and bring Facile to a broader audience of skin care lovers.”
