A TOTAL KO: Loewe has named Minsi Ko its latest brand ambassador.
Foreshadowing her appointment, Ko attended Loewe’s fall 2025 presentation during the recent Paris Fashion Week, where photographers captured the South Korean actress posing in front of two shiny tomato sculptures. (They foreshadow a tomato-shaped bag which is part of Loewe’s upcoming Paula’s Ibiza collection.)
The presentation at a palatial 18th-century mansion on the Left Bank, the longtime home of the late Karl Lagerfeld, was set up like an exhibition, with artworks, design objects and crafts mingling with the women’s and men’s collections, presented on mannequins.
“Loewe’s passion for art and culture inspires me, and I’m excited and grateful to be part of a new journey with the brand,” Ko said in a statement shared first with WWD.
Ko made her acting debut in 2016, quickly gaining recognition for her versatility, and distinctive sense of style.
Her film and TV credits include including “The Frog,” a Netflix series in which she plays an unhinged guest at a forest lodge, as well as “Sweet Home” and “Love Alarm.”
Accolades she’s received include the Best New Actress Award at the 44th Blue Dragon Film Awards for her role in “Smugglers.”
Ko will next be seen in the ENA rom-com “Tastefully Yours.”
Other Loewe ambassadors include Chinese stars Wang Yibo and Yang Mi, K-pop star Giselle from Aespa, and Jamie Dornan.
Next up for the brand is the opening of its “Crafted World” exhibition, which debuted in Shanghai in March 2024, in Tokyo’s Harajuku on March 29.
