Tommy Hilfiger is the fashion sponsor for this summer’s highly anticipated event movie “F1,” starring Hilfiger menswear brand ambassador Damson Idris as fictional driver Joshua Pierce and Brad Pitt as racer Sonny Hayes.
The Apple Original Film’s upcoming feature is set in the high-octane world of Formula 1 racing.
Brad Pitt in “F1.”
Courtesy image
As one of the sponsors of the fictional APXGP team in the film, the Tommy Hilfiger flag logo will be prominently displayed on the APXGP car’s halo, front and side, as well as on the driver’s kit and team uniforms.
Damson Idris is Tommy Hilfiger’s menswear brand ambassador.
Courtesy of Tommy Hilfiger
As motorsports’ cultural influence accelerates beyond the track and into lifestyle, Hilfiger’s presence in the film reinforces the brand’s deep-rooted connection to sport dating back to the 1990s, marked by sponsorships with Team Lotus, Ferrari and Mercedes-AMG F1, along with a multiseason partnership with driver Lewis Hamilton. These collaborations have long embodied the intersection of sport, fashion and entertainment.
The film, directed by “Top Gun: Maverick’s” Joseph Kosinski, is produced by Jerry Bruckheimer, Kosinksi, Hamilton, Pitt, Dede Gardner, Jeremy Kleiner and Chad Oman and written by Ehren Kruger. It will be released in theaters worldwide on June 27.
For the official trailer, see:
