Ralph Lauren is returning to the runway, this time with another off-season show. He’ll present his fall 2025 collection April 17 in New York City. The exact venue will be forthcoming.
The American designer, who was awarded the Presidential Medal of Freedom in January, officially entered the destination runway show stakes with his spring 2025 show, presented in September 2024.
The Hamptons extravaganza was held at a verdant equestrian estate on the eve of New York Fashion Week, and brought out former First Lady Jill Biden, Audra Day, Usher, Laura Dern, Rufus Wainwright, Colman Domingo, Cole Sprouse and more. It was followed by a dinner held onsite at a re-creation of the Polo Bar that was months in the making, and faithful to the original down to the horsey paintings.
The show featured looks from Ralph Lauren Collection, Purple Label and Polo Ralph Lauren for men, women and children, loosely drawing inspiration from the Hamptons environs, with nods to the maritime and equestrian experiences. The fall 2025 New York City show will feature the women’s collection only.
The Ralph Lauren brand has been on a roll following a merrier holiday than most of the luxury industry in general.
Revenues for the three months ended Dec. 28 increased 11 percent to $2.1 billion, prompting the company to raise financial projections for 2025. Annual revenues are expected to increase 6 to 7 percent in constant currencies, a significant step up from the 3 to 4 percent increase projected in November.
The company has seen new strength in North America, where revenues increased 7 percent to $998 million in the quarter.
That included a return to growth for the North American wholesale business, which expanded by 6 percent.
Patrice Louvet, president and chief executive officer, attributed the momentum to some standout marketing, the investment value consumers see in the brand, and the company’s strategy of targeting key cities around the world.
Ralph Lauren also had a winning year in 2024 — outfitting Team USA at the Paris Olympics; sponsoring Wimbledon and the U.S. Open; launching the Artist in Residence program, and hosting the Hamptons show, all while defying the luxury slowdown.
“What is serving us well now and has for many years is this clarity of when you look for Ralph Lauren and you know what you’re looking for, there is an element of consistency and authenticity and timelessness to what we offer that I think is quite appealing to consumers, particularly at a time when they need to be more discerning with their dollars,” Louvet told WWD in February.
