Magda Butrym is picking up the fashion lingo fairly swiftly. The designer’s sophomore collection in Paris attracted well-heeled guests and key industry figures such as H&M’s Ann-Sofie Johansson and Michael Kliger, chief executive officer of Mytheresa, one of the brand’s biggest retail partners.
Building on the brand’s commercial success with its ultrafeminine and romantic aesthetic, Butrym went the other way and offered her most masculine and personal collection to date. It showed her pride in Poland’s recent considerable economic achievement, as the fall 2025 collection proposed a new stealth wealth dress code with Slavic roots but detached from Russian oil money.
She gave folksy elements from the Soviet era a modern spin, integrating them into the contemporary wardrobe. Faux fur-lined jackets came with tracksuits and high-contrast rose print head scarves. Tailored trousers were tucked into sports socks inside high heels, and oversize trenches were topped with asymmetric hoods.
“It’s the first time I went through the years to know how to put the Slavicness in fashion. It can be a bit naive, but somehow, with local artisans, we found a way to push it into the modern age,” said Butrym, whose use of faux fur, shearling, leather and chunky wool balanced the softness in the evening numbers that were ruched and swirled for accentuated couture-like proportions.
Key looks included a black satin backless apron dress with rose details around the hips, and a red minidress constructed with textiles handwoven on traditional looms in Warsaw.
