Priya Shukla has resigned her role as senior vice president of global communications at Vera Wang. She had been with the luxury apparel brand for nearly 20 years.
“Priya is one of the most talented PR executives I’ve had the pleasure of working with. I wish her nothing but the best,” said Vera Wang.
Shukla told WWD, “I have had the incredible honor of working for an icon and trailblazer for almost 20 years. It has been the education of a lifetime. I have enormous respect for Vera, and she will always be a mentor to me.”
Shukla said she plans to take some time off and then look into new opportunities.
As senior vice president of global communications, Shukla oversaw corporate communications, PR strategy, advertising, events and philanthropy. She has become widely recognized for cultivating and spearheading relationships with celebrities and VIPs, and consistently ensuring Wang’s red carpet presence.
Hailing from Sydney, Australia, Shukla started her career at Vera Wang as the designer’s executive assistant and parlayed that into PR management roles of increasing responsibility. Before joining Vera Wang, she worked at Ralph Lauren.
As reported, Wang sold her 35-year-old luxury lifestyle brand to WHP Global in December. Wang’s brand today generates more than $700 million in annual retail sales across categories including women’s apparel, bridal, men’s tuxedos and suiting, fine jewelry, fragrance and home, among others. The game plan calls for further expansion of her bridal and ready-to-wear brand internationally, expansion into hospitality, adding more categories of business, and growing the categories they already have.
Wang continues as founder and chief creative officer of her brand and will become a shareholder of WHP Global.
