Jin of BTS Goes Edgy in Aviator Jacket at Gucci’s Fall 2025 LFW Show

Jin of the K-pop supergroup BTS sat front row at Gucci‘s fall 2025 fashion show in Milan on Tuesday. The singer layered a distressed aviator jacket over a blue striped button-down and black tie, completing his look with flared trousers.

Other stars in attendance at the brand’s latest presentation included Jessica Chastain, Yara Shahidi and Parker Posey.

Jin previously attended Gucci’s spring 2025 show last fall, where he modeled a colorful knit sweater, brown pleated pants and one of the Italian label’s signature Horsebit hardware belts.

Gucci appointed Jin as a global brand ambassador in 2024. The K-pop star called the house “iconic” with “a long-standing heritage and modernity.”

At the time, creative director Sabato De Sarno said Jin’s “warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him.”

The brand has been strengthening its ties with South Korea, debuting its “Gucci Cultural Month” initiative last October in Seoul. The project paid homage to Korean culture by highlighting the work of local renowned artists, including musicians, dancers and filmmakers.

Earlier this month, Gucci announced that De Sarno would be exiting the label. An in-house design team was responsible for the fall 2025 collection as De Sarno’s successor has yet to be revealed.

“I would like to express my deep gratitude to Sabato for his passion and dedication to Gucci. I sincerely appreciate how he honored Gucci’s craftsmanship and heritage with such commitment,” said Stefano Cantino, Gucci’s chief executive officer.

The decision follows declining revenues for Gucci, and the luxury sector as a whole. In the third quarter, organic sales at Gucci declined 25 percent, versus analysts’ predictions for a 21 percent drop. In reported terms, revenues fell 26 percent to 1.64 billion euros.