PARIS – Actress and writer Gillian Anderson has been named a global ambassador for L’Oréal Paris, the world’s largest beauty brand.
She is to star in the new L’Oréal Paris Age Perfect campaign, which was lensed by Cass Bird and is meant to empower women over 50.
“Women are extraordinary – unique, complex, brilliant, beautiful inside and out, at every age,” Anderson said in a statement. “Yet the conventional narrative surrounding women and aging rarely, if ever, reflects that.
“L’Oréal Paris has championed women of all ages for decades, and I’m thrilled to join them as they inspire women to break free of stereotypes and put themselves at the center of their own stories,” she continued.
The Chicago-born actress, who’s also an activist, entrepreneur and mother of three, was raised in London and Michigan. She played the part of special agent Dana Scully in “The X-Files” TV series, which ran from 1993 to 2002.
“Her iconic role went on to inspire a new generation of women to pursue careers in medicine, science and law enforcement in a phenomenon that became known as ‘The Scully Effect,’” L’Oréal Paris said.
Subsequently, she’s embodied other strong female characters in films and plays including “A Streetcar Named Desire,” “All About Eve,” “The House of Mirth,” “The Last King of Scotland,” “The Fall,” “Sex Education,” “The Crown,” “Scoop” and “The Salt Path.”
Anderson has been awarded two Emmys and Golden Globes, four SAG Awards and an honorary OBE for her services to drama.
Gillian Anderson.
Photo by Cass Bird / Courtesy of L’Oréal Paris
“We are honored to welcome Gillian Anderson to the L’Oréal Paris family,” said Delphine Viguier-Hovasse, L’Oréal Paris global president. “Not only is she a true icon with a decades-long career that spans stage and screen, but she shares our mission at L’Oréal Paris to empower women to celebrate their beauty at every age.
“With her history of inspiring women, elevating their stories and fighting for their rights, she encourages all of us to defy conventional timelines and be unstoppable – no matter our age,” said Viguier-Hovasse.
Multihyphenate Anderson 20 months ago founded G Spot, a functional drinks brand, since she was after a healthy and tasty alternative to high-sugar, caffeinated drinks. Made in the U.K., G Spot contains natural ingredients, is caffeine-free, low in calories and has no artificial sweeteners but rather adaptogens and nootropics.
“Gillian Anderson’s activism deeply resonates with the core values of L’Oréal Paris, particularly in championing women’s empowerment, sustainability and inclusivity,” said the brand.
She has supported organizations such as The Feminist Majority Foundation and Planned Parenthood since 1996. Most recently, she’s backed Wellbeing of Women in the U.K.
In 2017, Anderson co-authored the book “WE: A Manifesto for Women Everywhere,” and five years later she launched the podcast “What Do I Know?!” that delved into human stories and sexual liberation, and championed outstanding women.
Anderson’s latest book, “Want: Sexual Fantasies by Anonymous,” became a number-one Sunday Times bestseller.
She vocally supports the LGBTQIA+ community and is dedicated to children’s health and education. Anderson co-founded the SAYes mentoring program. At Survival International, she has championed Indigenous people’s rights, and is an advocate for environmental protection.
Anderson joins a cast of L’Oréal Paris ambassadors that include Kendall Jenner, Cindy Bruna, Cara Delevingne, Jane Fonda, Céline Dion, Andie MacDowell and Yseult.
