Bath & Body Works partnered with Disney for a new collection of fragrances inspired by Disney princesses. The American specialty retailer‘s collaboration features hand soaps, candles, body mists and more inspired by iconic characters.
The collection of new fragrances features six new scents that draw inspiration from fairy-tale princesses Cinderella, Tiana, Jasmine, Moana, Belle and Ariel. This marks Bath & Body Works largest collaboration to date with an assortment of 85 products.
Bath & Body Works x Disney Princess collaboration.
Courtesy of Bath & Body Works
“Our partnership with Disney is a natural fit that brings two iconic brands together, and we’re thrilled to stand alongside them for our biggest collaboration yet. We know fans have a rich, emotional connection to the inspiring stories of the Disney Princesses, and we carefully selected each fragrance note to capture their unique spirit, strength and resilience while transporting you into their extraordinary worlds,” Betsy Schumacher, chief merchandising officer for Bath & Body Works, said via statement. “Fragrance can be a gateway connecting us to cherished memories and moments of joy and wonder. Through this special collection, we’re excited to give Bath & Body Works customers and Disney fans alike the chance to experience these beloved characters in a more immersive and transportive way than ever before.”
The collaboration begins with the 1950 film “Cinderella,” featuring a fragrance with an authentic floral scent, including notes of gardenia petals, enchanting musk and sapphire blue amber. The Belle-inspired fragrance gives a nod to the iconic “Beauty and the Beast” rose. Scents include rose petals, sparkling buttercup and whipped vanilla.
The Ariel scent turns to the sea for inspiration. Notes of sea salt breeze, golden citrus and coral water can be found in candles, hand soaps, body mists and more. The fragrance inspired by Jasmine includes a nod to jewel tones and more, with notes of sparkling jasmine flower, jeweled currants and soft woods.
Bath & Body Works x Disney Princess collaboration.
Dylan Griffin
Moving on to the 21st-century Disney princesses, “The Princess and the Frog” heroine Tiana captures a unique take on florals. The fragrance includes delicate water lily, gilded amber and shimmering bayou. Finally, Moana serves as the inspiration for the final fragrance, featuring notes of lush green palms, plumeria breeze and coconut water.
“Disney Princesses embody timeless tales and characters that resonate across generations, and we continue to evolve how we tell their empowering stories in ways that authentically connect with audiences. Our focus is to infuse that legendary storytelling into fresh products, creating something truly unique for consumers and fans, and our collaboration with Bath & Body Works is a perfect example of how we are bringing this vision to life,” said Liz Shortreed, SVP, The Americas and Global Softlines for Disney Consumer Products, via statement.
Bath & Body Works x Disney Princess collaboration.
Courtesy of Bath & Body Works
Bath & Body Works’ collaboration with Disney Princess comes after the specialty retail company worked with Sweethearts on a collection for Valentine’s Day. Similar to the Disney Princess collection, the Sweethearts partnership boasts a bevy of home decor, candles and body washes with unique fragrances and inspired packaging ideal for the holiday.
The Disney Princess collaboration follows another entertainment-based partnership introduced in March 2024. Bath & Body Works partnered with Netflix on a series of “Bridgerton” inspired products last year, with five unique scents and packaging inspired by the popular streaming series.
