In 2025, the Lunar New Year, which begins on Jan. 29 and concludes on Feb. 8, ushers in the Year of the Snake, according to the Chinese zodiac. Symbolizing wisdom, transformation and intuition, the Snake’s influence is sometimes associated with personal growth, creativity, and potential financial and romantic advancements. For 2025, fashion brands are celebrating the occasion with exclusive collections that honor the traditional meanings along with snake-like motifs and themes.
Here, a roundup of some of the brands releasing Lunar New Year collections in fashion, beauty and more categories.
This article will be updated continuously.
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Kate Spade New York’s Lunar New Year Collection 2025
Image Credit: Courtesy of Kate Spade New York. Kate Spade New York’s 2025 Lunar New Year collection pays tribute to the Year of the Snake with snake-embossed leather designs. The line includes a flap chain crossbody and a small Manhattan tote, incorporating floral details that mirror Lunar New Year festivities. Jewelry and more styles are featured in the capsule, which ranges from $88 to $398 on katespade.com.
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Lalage Beaumont Lunar New Year Collection 2025
Image Credit: Courtesy of Lalage Beaumont. For the 2025 Lunar New Year, Lalage Beaumont introduces a limited-edition silk Banderole celebrating the Year of the Snake. Emblazoned with gold and black plaited snakes and orchids, the red silk ribbon scarf adds a vibrant pop of color, enhancing any outfit or handbag. It’s available online and in stores starting Jan. 22.
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Leo Lin Lunar New Year Collection 2025
Image Credit: Courtesy of Leo Lin Leo Lin’s 2025 Lunar New Year collection brings a blend of tradition and modernity together, celebrating the Year of the Snake through intricate embroidery, floral accents and oversized Chinese peony appliqués. The assortment includes dramatic mid-and-mini dresses, alongside floor-length silk organza gowns in a striking palette of ink black and deep red. The exclusive partnership with Moda Operandi is available on Leolin.com and Modaoperandi.com.
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Alexander McQueen Lunar New Year Collection 2025
Image Credit: Courtesy of Alexander McQueen. The Alexander McQueen Lunar New Year Collection for 2025 intertwines high fashion with cinematic storytelling, featuring actor Zhang Youhao. Portraying urban adventurers on New Year’s Eve, the collection subtly embeds the city’s essence into its spring 2025 pre-collection. Among the lineup, there are pieces like the T-bar Sling bag, which plays a central role as characters traverse from night to dawn amidst the metropolitan backdrops.
