New cars are so expensive these days, and it certainly hasn’t helped that the pandemic sent the cost of a new SUV through the roof. Thankfully, things are improving, so it isn’t nearly as common to pay above MSRP for vehicles that aren’t in short supply. That said, some SUVs are definitely going to be better deals than others.
If you’re looking to save money on the purchase of a new SUV, our friends over at Consumer Reports recently sorted through actual transaction data from TrueCar and found a list of crossovers with the biggest discounts. The deals that are available where you live may vary, but this list is a good place to start if you want to pay less than MSRP.
Ford Bronco Sport – 5 Percent
2025 Ford Bronco Sport Outer Banks AWD
Incentives Expire: February 3
MSRP: $35,195
Expected Price: $33,463
Potential Savings: $1,732
Cadillac XT5 – 6 Percent
2025 Cadillac XT5 Premium Luxury AWD
Incentives Expire: March 3
MSRP: $52,595
Expected Price: $49,465
Potential Savings: $3,130
Ford Explorer – 6 Percent
2025 Ford Explorer ST-Line AWD
Incentives Expire: February 3
MSRP: $46,615
Expected Price: $43,750
Potential Savings: $2,865
Cadillac XT6 – 7 Percent
2025 Cadillac XT6 Premium Luxury AWD
Incentives Expire: March 3
MSRP: $57,395
Expected Price: $53,525
Potential Savings: $3,870
Nissan Rogue – 7 Percent
2025 Nissan Rogue AWD SV
Incentives Expire: February 3
MSRP: $32,370
Expected Price: $30,129
Potential Savings: $2,241
Ford Escape – 7 Percent
2025 Ford Escape Active AWD
Incentives Expire: February 3
MSRP: $29,550
Expected Price: $27,368
Potential Savings: $2,182
Audi Q4 E-Tron – 9 Percent
2025 Audi Q4 E-Tron Premium Plus 55 quattro
Incentives Expire: February 3
MSRP: $58,200
Expected Price: $52,709
Potential Savings: $5,491
Audi Q3 – 10 Percent
2025 Audi Q3 S line Premium Plus 45 TFSI quattro
Incentives Expire: February 3
MSRP: $39,800
Expected Price: $35,913
Potential Savings: $3,887
Audi Q7 – 13 Percent
2025 Audi Q7 Premium Plus 55 TFSI quattro
Incentives Expire: February 3
MSRP: $65,800
Expected Price: $57,353
Potential Savings: $8,447
Kia EV9 – 15 Percent
2025 Kia EV9 Wind AWD
Incentives Expire: February 3
MSRP: $63,900
Expected Price: $54,623
Potential Savings: $9,277
