Drew Starkey fronts Loewe‘s spring 2025 campaign alongside brand ambassadors Taylor Russell and Wang Yibo. In a series of images captured by David Sims, Loewe’s models become one with nature, posing in front of backdrops and interacting with the natural elements around them.
Drew Starkey for Loewe.
David Sims
Sims photographs the three stars en plein air in the countryside of Tavertet, in the area of Collsacabra in Catalonia. The campaign pays homage not only to Loewe’s country of origin (Spain) but also to creative director Jonathan Anderson’s roots, as he celebrates more than 10 years in the role.
Starkey is a new face to the Loewe brand, but has a strong connection to Anderson. The two collaborated on director Luca Guadagnino’s 2024 film “Queer,” in which Starkey stars alongside Daniel Craig. Anderson served as the costume designer for the film, the creative director of Loewe’s second film collaboration with Guadagnino following the film “Challengers.”
Taylor Russell for Loewe.
David Sims
“I started with this physical molding of this person’s image I had in my head, and then that kind of informed the rest. It’s a really cool way to prep and work,” Starkey told WWD in December, regarding the approach he took to his “Queer” character, Eugene Allerton. “Working with Jonathan was such a key component to that, too: he had very specific ideas of what he wanted. Both he and Luca really understand the psychology behind clothing.”
Actress Taylor Russell, another collaborator of Luca Guadagnino’s and star of his 2022 film “Bones and All,” joined Loewe as a global brand ambassador in 2022. The actress starred in the campaign for the spring 2023 pre-collection, which was lensed by Juergen Teller.
Wang Yibo for Loewe.
David Sims
Chinese star Wang Yibo was tapped by Loewe in June 2024 as a global brand ambassador. “Anderson infuses the collections with so much humour from everyday life while drawing inspiration from the art world, which creates a unique visual language,” he said upon his appointment.
“I’m looking forward to joining Loewe and creating many more remarkable moments together.” Yibo attended the spring 2025 men’s fashion show in Paris last June.
Drew Starkey for Loewe.
David Sims
The men’s and women’s spring 2025 collections debuted during Paris Fashion Week in September 2024. “Mirrored aviator frames and padded, high-top sneakers took these romantic and pretty silhouettes somewhere new, and that’s something Anderson is extremely skilled at, with only a few styling gestures,” Miles Socha wrote in WWD’s review of the women’s collection.
The men’s collection, meanwhile, “Save for the ballooning knit pants and gleaming tops resembling the metal wristband of sport watches, this collection spoke far more quietly, exemplified by a gorgeous brown leather coat that was somehow melded to black ostrich skin,” Socha wrote of the collection in WWD’s review.
