Thélios, the eyewear division of LVMH Group, has shuffled it’s C-suite in the Americas, elevating two executives from within the company. Luca Guillot Boschetti, formerly sales excellence director, is now head of Thélios Americas, and Cedric Moreau, formerly vice president of sales, is now chief executive officer of Thélios brand Barton Perreira.
According to a statement, these strategic appointments are designed to further drive the company’s growth and innovation in the competitive eyewear market.
Boschetti joined Thélios in 2023 and succeeds Enrico Sanavia, who has held the position since 2017.
“Luca brings over 20 years of leadership experience working at large luxury organizations, and in his time at Thélios has demonstrated exceptional management skills and strategic expertise that will position the company well as we continue to grow in the U.S. and other American markets.” said Alessandro Zanardo, CEO of Thélios. “I would like to thank Enrico for his leadership and for his numerous accomplishments while leading our U.S. subsidiary. We wish him all the best in his future endeavors.”
Barton Perreira, cofounded by Patty Perreira and Bill Barton, launched in 2007 and quickly gained traction in the luxury independent eyewear market for its frames handcrafted in Japan. It came into the Thélios fold in 2023.
Moreau brings more than 30 years of experience managing leading independent eyewear brands with a comprehensive understanding of the independent optical market. Perreira will continue to lead the brand’s creative direction while Moreau will oversee business operations as CEO. Barton has left the company.
“I want to express my sincere gratitude to Bill Barton for his passion and entrepreneurial spirit,” Zanardo said. “Bill and Patty’s vision made Barton Perreira what it is today — an uncontested leader in the luxury eyewear industry — and we look forward to building upon that legacy with our continued commitment to craftsmanship, creativity and innovation under Cedric’s leadership.”
“Building Barton Perreira together with Bill over the past two decades has been a remarkable journey, and I am deeply grateful to Bill for the shared vision, perseverance and dedication that have shaped the brand,” Perreira said. “Moving forward, I am committed to honoring our shared legacy while guiding the brand into an exciting new phase together with Thélios.”
Thélios designs, produces and distributes sunglasses and optical frames for most of the LVMH brands, including Dior, Fendi, Celine, Givenchy, Loewe, Stella McCartney, Kenzo, Berluti, Bulgari, Tag Heuer and Fred. In addition to Barton Perreira, its other proprietary brand is Vuarnet. Its factory is located in Longarone, Italy.
