Khloé Kardashian’s first fragrance is already generating buzz — and dollars. On Monday, Launchmetrics announced that XO Khloé yielded $2.3 million in media impact value following its November debut. MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate return on investment.
The reality star and Good American founder generated $1.6 million of the total MIV thanks to her Instagram posts announcing XO Khloé’s launch. Available to shop now, the perfume features notes of rose petals, peach and tonka bean.
Courtesy of XO Khloé
Kardashian follows in the footsteps of her sisters Kim and Kylie, who also have fragrances of their own. Her family members are also huge fans of her new scent.
“This one, all of my sisters — who are very tough critics — all complimented it,” Kardashian told WWD last month. “And none of them knew it was mine. That was my biggest compliment, when they all asked what I was wearing without knowing that you’re wearing your own tester. I wear it every day.”
“As our guests continue to engage with our differentiated fragrance assortment to help build their wardrobes and allow them to use scent as a way to self-express, we are excited for them to discover the intoxicating scent of XO Khloé,” added Monica Arnaudo, chief merchandising officer of Ulta Beauty, in an email. “Khloé has been working on this fragrance for some time, and we are so excited to bring her vision and passion for scent to life through this authentic partnership.”
Kardashian is partnered with Luxe Brands, which also produces fragrances for stars like Ariana Grande and Nicki Minaj.
“The thing that’s so important is that we provide fans and customers around the world with fragrances that will resonate globally,” said Noreen Dodge, chief marketing officer and chief strategy officer of Luxe Brands. “We take pride in being thoughtful and working with the best-in-class perfumers to bring great products to market, and that’s a part of our success and excites retailers around the world.”
Khloé Kardashian
Courtesy of XO Khloé
