LONDON — PETA has named Stella McCartney its person of the year for 2024, confirming she signed its “feather-free” pledge and describing her approach to design as “fur-feather-leather-and-wild-animal-skins-free.”
McCartney said she and PETA go back a long way.
“I have felt connected and committed to this courageous, rebellious, kick-ass movement since I was very young, from our joint video calling to ban fur farms in the UK in 1998 to our feather-free pledge for the fashion industry in 2024,” she said.
“I feel so proud to have a team around me who also see the importance in raising awareness not only for animal rights, but for human rights and our planet as well. I look forward to continuing our mission with PETA — giving a voice to the voiceless and, I hope, ending animal suffering once and for all,” she added.
Barbara Palvin at Stella McCartney RTW Spring 2025
Swan Gallet for WWD
At the designer’s spring 2025 show at Paris Fashion Week, “About F–king Time” caps were placed on every seat along with a copy of The Stella Times, a newspaper detailing the British designer’s conscious approach to luxury.
The spring 2025 collection was realized with 91 percent sustainable materials and several guests toted the new Ryder bag, a 100 percent vegan top-handle style. The bag has a sloped back like a horse, one of the designer’s favorite animals.
At New York Fashion Week in September, the designer teamed with PETA to revive the “I’d Rather Go Naked” campaign with an “It’s About F*cking Time” one, which refers to halting the use of leather.
The phrase was inspired by a tank top that McCartney wore, when her father, Sir Paul McCartney, was inducted into the Rock & Roll Hall of Fame. It’s now being used as an activist rallying cry.
