Candice Swanepoel, Gigi Hadid, Imaan Hammam and Paloma Elsesser take center stage in Victoria’s Secret’s Holiday 2024 campaign, which earned $3 million in media impact value within its first week, according to Launchmetrics. (MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.)
Candice Swanepoel for Victoria’s Secret Holiday 2024 campaign.
Angelo Pennetta
The festive campaign also features Taylor Hill, Grace Elizabeth, Devyn Garcia and Jasmine Tookes, bringing together some of the most recognized faces in fashion to showcase the brand’s holiday collection.
The campaign celebrates the season with cozy yet glamorous lingerie and sleepwear styles, including matching pajama sets, plush robes and slippers designed for lounging. In addition, it ties into the buzz surrounding Victoria’s Secret’s recent fall 2024 runway show, featuring standout items like the Short Cozy Robe, Shine Patch Lightly Lined Demi Bra and Logo Cotton Panty in the label’s signature pink stripes.
Gigi Hadid for Victoria’s Secret Holiday 2024 campaign.
Released earlier this month, the campaign has already proven to be a significant success for Victoria’s Secret. Its $3 million MIV in the first week contributes to the brand’s broader momentum following its September runway show, which achieved an impressive $304.8 million MIV.
Gigi Hadid for Victoria’s Secret 2024 Holiday campaign.
Courtesy
Victoria’s Secret’s ability to bring together both iconic and diverse talent is a key factor in the campaign’s impact. The inclusion of industry staples like Swanepoel and Hill alongside trailblazing models like Hammam and Elsesser highlights the brand’s strategy to resonate with a wide range of audiences while maintaining its roots.
Jasmine Tookes for Victoria’s Secret 2024 Holiday campaign.
