Dsquared2 is teaming with ESW, the e-commerce company, to help with its direct-to-consumer global expansion plans.
In piloting the initiative, the companies said through the partnership, “ESW enabled Dsquared2 to offer ship-from-store capabilities, which has resulted in a 12 percent increase in GMV across Dsquared2’s entire online business in the first four months of implementation.”
The companies said Dsquared2 has also experienced an 8 percent jump in checkout conversions and an improvement in customer satisfaction ratings.
Raffaele Nardo, chief digital officer at Dsquared2 described collaborating with ESW as game changing. “Its expertise in luxury e-commerce has helped us expand globally and improve our operations. With ESW’s support, we’ve streamlined our import processes and enhanced our online shopping experience, making ESW a key part of our success in reaching more customers around the world,” Nardo said.
Martim Avillez Oliveira, chief revenue officer at ESW, said partnering with Dsquared2 enhances the global customer experience for the designer brand and said as fashion brands “battle for a share of global spend, customer experience is the key differentiator, alongside innovative design and style, in ensuring higher conversion rates, customer loyalty and repeat purchase.”
Dsquared2 said it picked ESW “because of its expertise in supporting luxury brands with customized, fully localized and seamless omnichannel experiences designed to maximize reach and revenue.” ESW said it helped enable Dsquared2 to rapidly expand its operations to 76 countries “and efficiently manage domestic e-commerce in Italy by minimizing the complexities involved in onboarding a new logistics provider and system integrator.”
The companies said key to the success was the implementation of ESW’s “Importer of Record (IOR) services in the U.S., which streamlined the importation of high-value items and mitigated associated risks.”
There were other improvements born out of the partnership.
ESW said Dsquared2 experienced improved payment processing rates and allowed for the establishment of a more robust d-to-c infrastructure “with localized checkouts, dynamic pricing and proactive fraud management.”
ESW and Dsquared2 said they plan to expand into new geographic areas and develop more enhanced omnichannel capabilities. “Future initiatives include optimizing marketing investments through localized solutions, exploring emerging markets like Mexico and Brazil, and further improving the customer experience with new checkout features and payment methods,” the companies said.
