The modern automotive landscape is not for the faint of heart; daring new industry titans are prospering while some storied traditional marques are struggling to remain relevant. As some companies went all-in on their commitment to an all-electric lineup, consumer preference shifted back toward hybridization. As a victim of that exact plight, Jaguar, the 91-year-old legendary British automaker, is no longer building the F-Pace SUV. It was the last remaining model on sale in the UK. This marks the first time that Jaguar has not offered new cars in the United Kingdom since a tiny little war that threw a wrench in things around the world came to an end in 1945.
Jaguar has never been a particularly high volume automaker, but despite various setbacks and lulls in its sales over the years it has sold new vehicles non-stop since the end of WWII. Now, the brand’s well-documented slide into obscurity has culminated in a recent announcement that it will no longer sell any new cars in the UK market until its first next-generation model arrives in 2026. The brand will continue offering new vehicles that have already been produced, but no more UK market Jaguars will be produced until 2026. Other markets will still receive new vehicles.
Jaguar’s first next-generation model is expected to be an all-electric four-seat performance sedan to battle the Porsche Taycan, which will be followed by an ultra-luxury electric SUV, and a large luxury sedan. Autocar said,
Ahead of these cars hitting the road, Jaguar will take a “reset period”, managing director Rawdon Glover previously told Autocar.
A statement sent to Autocar from Jaguar parent company JLR read: “From November 2024, new Jaguar sales will come to an end ahead of our new brand reveal later this year and product launch in 2026.
“We have now ceased allocation of our current generation of Jaguar vehicles. We do have a selection of models available to acquire on an Approved Pre-Owned basis through our UK retail network.”
Jaguar will continue offering new vehicles in other regions, including the 2025 F-Pace, E-Pace, I-Pace, F-Type, and XF in the United States. Despite producing some gorgeous and entertaining vehicles, in recent years, Jaguar’s U.S. sales have steadily declined since a spike in 2017, accounting for under 0.2 percent of market share last year. Remaining relevant in the modern automotive landscape is no small feat, but from those who love cars and driving, let’s hope that Jaguar can pull through and leap into the future with grace and aggression.
