Indonesia has banned sales of Google Pixel smartphones for failing to meet domestic content requirements, days after blocking Apple’s iPhone 16 in Southeast Asia’s largest phone market.
The Ministry of Industry said Google’s phones cannot be traded until they comply with rules requiring 40% local content in smartphones sold in Indonesia.
Google must obtain local content certification before resuming sales, Industry Ministry spokesperson Febri Hendri Antoni Arief told local reporters.
The ban follows Indonesia’s block on iPhone 16 sales after Apple failed to meet a $95 million investment commitment. Major smartphone makers must manufacture devices, develop firmware, or invest in local innovation to meet Indonesia’s content rules.
Neither Google nor Apple rank among Indonesia’s top five smartphone brands, according to marketing research firm Counterpoint.
