As the holiday season approaches, Rihanna’s Savage x Fenty brand has launched its 2024 holiday campaign, featuring the pop and fashion icon alongside two very special guests — her sons with A$AP Rocky, RZA and Riot. This campaign not only marks a milestone for the singer’s growing family, but also for her brand, as Savage x Fenty debuts its first-ever family pajama collection, the Forever Savage Hooded Onesie, available in holiday-themed prints for adults, toddlers, and babies.
In the campaign imagery, Rihanna and her sons are seen wearing coordinated versions of the Forever Savage Hooded Onesie in the Navy Blue and Sage Day Green Holly Daze print, a colorway specially designed for the holiday season. Rihanna models the adult onesie, while her sons, RZA and Riot, wear the toddler and baby versions, respectively. This launch underscores the brand’s continued expansion into lifestyle offerings that cater to family moments, providing fans with the option to share holiday traditions in matching attire.
Savage X Fenty Holiday collection.
Savage X Fenty
The campaign highlights Savage x Fenty’s commitment to combining functionality with style, as the hooded onesies offer both comfort and a festive aesthetic. The brand’s decision to extend its offerings to a family-oriented audience adds another layer to its reputation for inclusivity and innovative design.
The holiday collection follows closely on the heels of Savage x Fenty’s latest collaboration with Diesel, unveiled earlier this month. This limited-edition capsule reimagines Diesel’s iconic denim into lingerie and sleepwear pieces for both men and women, including several unisex options. The capsule blends Diesel’s edgy, industrial style with Savage x Fenty’s bold, body-positive approach, creating a unique fusion that celebrates self-expression and inclusivity.
Savage X Fenty Holiday collection.
Savage X Fenty
The Forever Savage Hooded Onesie and other pieces from Savage x Fenty’s holiday collection are available at savagex.com.
