In this episode of WWD Voices, host Arthur Zaczkiewicz welcomes Raina Moskowitz, COO and CMO of Esty. Moskowitz said as Etsy prepares to celebrate its 20th anniversary, there’s a reflective joy in how the platform has matured and expanded. With buyer and seller numbers nearly doubling in recent years, Moskowitz highlights the importance of maintaining the essence that makes Etsy unique. This involves focusing intently on the creative community that forms the backbone of Etsy and ensuring the platform continues to be a preferred place for authentic crafts.
Moskowitz also touched upon recent updates aimed at clarifying Etsy’s policies, especially around creativity standards. With growth comes the challenge of maintaining clarity and quality, both for buyers seeking genuine handcrafted items and sellers aiming to stand out with their unique offerings. The updated policies help define the role of the seller more clearly, contributing to a transparent and trusted marketplace.
The conversation also delved into what “handmade” means in the contemporary context. As digital tools and technologies evolve, so do the methods of creation. Etsy recognizes these changes and is adapting its standards to include modern crafting techniques like 3D printing and digital art, ensuring that the definition of handmade remains inclusive and representative of current crafts.
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