Jools Lebron Goes ‘Very Demure’ in High-Neck Bottega Veneta Dress

Jools Lebron is enjoying her time in the spotlight after going viral for her “very demure, very mindful” TikTok posts. On Saturday, the content creator attended the Bottega Veneta spring 2025 show at Milan Fashion Week.

For the appearance, Lebron wore a long navy and white dress that featured a white base layer and a turtleneck and a navy layer on top.

For accessories she wore black sunglasses, a small yellow woven clutch and black suede boots. She also carried a motorized fan that’s often seen in her TikTok videos.

Veneta’s presentation by Matthieu Blazy was “extravagant, luxurious, and full of childhood wonder,” Lebron told WWD. To her point, the collection was inspired by by raiding the closets of one’s parents and playing dress-up.

Last month, Lebron went viral on TikTok for a clip in which she describes her style being “very demure, very mindful.” The video has been viewed over 50 million times and has spurred a trend that has included involvement from the White House as well as others like Netflix, Ssense, Zillow, Marc Jacobs and Lyft. It has also led to a series of deals for Lebron, who has taken a trip with Sephora amongst others. 

Others at the Bottega Veneta show included Kendall Jenner, Imane Khelif, I.N., Jacob Elordi and A$AP Rocky.