Traveling from Seoul, Jin of BTS made a front-row appearance at Milan Fashion Week on Friday during Gucci’s spring 2025 show. This comes after the K-pop idol’s recent appointment as a global brand ambassador for the luxury Italian fashion house.
For the occasion, Jin opted for an iridescent knitted sweater, showcasing a blend of rich maroon, orange and purple hues. The sweater featured a plunging V-neckline, offering a glimpse of his collection of silver necklaces. One necklace, in particular, drew attention due to its key-shaped pendant that added an intricate detail to his overall look.
Complementing the knitwear, Jin sported a pair of high-waisted, tailored brown trousers that maintained the earthy tones of his outfit. The pants were neatly finished with a crease down the front and flared slightly towards the bottom, creating a polished yet relaxed silhouette. Adding a touch of signature Gucci, the K-pop sensation secured his trousers with a black Horsebit belt, seamlessly paired with the brand’s black Horsebit loafers.
“Sabato De Sarno stayed the course, showing more Ancora red leather, sporty tailoring, lingerie looks, horsebit accessories and nods to famous Gucci customer of yore Jacqueline Kennedy,” WWD’s Booth Moore described in a review. “He was going for ‘casual grandeur’ he said during a preview, where street-style photos picturing the disarming elegance of Jacqueline Kennedy, with her oversize sunglasses and Gucci hobo in tow, were on his mood board.”
Jin attends the Gucci spring 2025 show.
Getty Images for Gucci
This front-row appearance was not just a fashion moment for Jin but also signaled his return to the fashion world after stepping away to fulfill his mandatory military service. Since completing his enlistment, Jin has gained notable brand partnerships. His role with Gucci aligns him alongside fellow Korean global ambassadors Hanni, Lee Jung Jae, Park Gyu Young and Jay Park, further solidifying his influence.
In addition to his Gucci collaboration, Jin was also recently named the first global brand ambassador for Fred Jewelry, an LVMH-owned brand. His expanding partnerships underline his continued impact in both fashion and entertainment as he steps back into the global spotlight.
