EBay furthered its commitment to circular fashion this season, officially launching its inaugural “Endless Runway” at New York Fashion Week before presenting a second show in London. With both events, the company aimed to give a new generation of shoppers access to the authentic designer fashion available on eBay.
According to eBay, nearly $50 billion of secondhand luxury products were sold across the globe in 2023, which the company said is being fueled by “younger consumers looking for accessible entry points into the traditionally exclusive luxury market.” The demand for pre-loved and refurbished items continues to grow and currently makes up 40 percent of the company’s gross merchandise volume. In June 2024 alone, global eBay users searched with the word “vintage” more than 1,000 times a minute on average.
Wisdom Kaye backstage at eBay’s Endless Runway show.
Through its inaugural Pre-Loved Fashion Week Endless Runway shows, the platform gave fashion week attendees and eBay shoppers watching eBay Live at home the chance to see popular luxury fashion presented again. Designers featured on the runways included Brandon Maxwell, Ralph Lauren, Khaite, Off-White, Christopher Kane and Simone Rocha, among others.
“EBay has been a driving force in promoting more sustainable fashion,” said Kirsty Keoghan, eBay’s general manager of fashion. “With the launch of Pre-Loved Fashion Week, we’re showing up on fashion’s biggest stage and demonstrating that authentic designer fashion doesn’t have to be out of reach.”
Styled by fashion creative Wisdom Kaye, the Endless Runway in New York and eBay’s pre-loved style director Amy Bannerman in London, featured pre-owned looks with all apparel and accessories featured becoming accessible immediately to shoppers based in the U.S. and the U.K., respectively, via eBay Live.
“Working with eBay to bring Endless Runway to life has been so creatively rewarding,” Kaye said. “When I style my own outfits, the goal is always to break through conformity, to create something that’s totally one-of-a-kind — and choosing pre-loved gives me limitless possibilities. Plus, it’s the most sustainable way to actually own the designer items you love but feel unattainable.”
EBay’s Endless Runway show in New York.
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EBay partnered with the Council of Fashion Designers of America and the British Fashion Council for the Pre-Loved Fashion Week Endless Runway shows. Steven Kolb, chief executive officer of the CFDA, applauded eBay saying that “New York Fashion Week showcases the best of American fashion and beyond, and it is amazing how eBay brings together such a stellar selection of vintage, archival and coveted items from these brands.”
Moreover, Kolb said, that eBay Pre-Loved Fashion Week and its Endless Runway shows are connecting the past, present and future and “delivers a powerful reminder that the future of fashion is circular.”
“As we celebrate 40 years of London Fashion Week, we are excited to partner with eBay to showcase the incredible British brands and designers that have played such an important part of London Fashion Week over the past four decades,” said Caroline Rush, CEO of the British Fashion Council. “The Endless Runway catwalk will bring new life to archival pieces while making fashion week accessible to a wider audience and empowering consumers to prioritize sustainable and circular fashion choices.”
